Image formatting is most important for Social Media. Because Any social media platform can attract with images. So, image clarity size is very important, and quality images mean more followers. Image Formatting is very useful for this process.

image formatting is crucial for achieving a polished and professional visual look, whether for personal use, marketing materials, websites, or social media.

Some Tip to Image Formatting

  • Image Dimensions and Sizes
  • Image Composition
  • Image Formats
  • Typography
  • Color and Branding
  • Image Optimization:
  • Mobile-Friendly Design:

Image Formatting for Different Social Networks

Each network is slightly different, and the image will appear differently depending on where you place it, such as on a newsfeed or in your profile photo. It also matters how the user will view your social profile, such as on a desktop or mobile device.

Here are the optimal image sizes for the best viewing experience.


Facebook, with over 100 million active users, requires images to be saved in PNG format with a size smaller than 1 MB to maintain original quality. JPEG should use a maximum quality aspect of 300 DPI for compression. GIFs should have a full upload size of 8 MB for mobile uploading. For ad requirements, visit the Facebook Ads Guide for information on image dimensions, file sizes, and character limits.

  • Profile Picture: 180×180 pixels
  • Cover Photo: 820×312 pixels
  • Shared Image: 1200×630 pixels
  • Shared Link Preview: 1200×628 pixels


Instagram follows Facebook’s image specifications but offers different formats like Stories, limited-time videos in the feed, and IGTV. For ad formats, visit the Business Help Center for design requirements. Since Instagram is a platform that's all about visuals, getting the right image formatting down is key. The right photo size converter can help you resize images and make the process easier.


  • Profile Picture: 110×110 pixels (minimum)
  • Feed Image: 1080×1080 pixels (square), 1080×1350 pixels (portrait), 1080×608 pixels (landscape)
  • Story Image: 1080×1920 pixels


Twitter recommends high-quality JPG images for uploading, as PNG files can be converted, causing quality loss. Videos have lower time and size limits than Facebook, and GIFs can be published natively. Twitter also offers advertising options, with Twitter for Business providing detailed specifications and requirements.

  • Profile Picture: 400×400 pixels
  • Header Photo: 1500×500 pixels
  • Shared Image: 1200×675 pixels
  • In-Stream Photo: 440×220 pixels (2:1 ratio).


Depending on the device used, YouTube channel covers are presented with the maximum size for Ultra HD TVs and the most minor cuts for smartphone access. The security area might incorporate essential cover information, such as the channel name or slogan. In the Complete YouTube Guide, you can find the requirements for uploading videos. Video thumbnails attract user clicks.

Channel Art – Cover Photo

  • Size: 2560 x 1440 pixels
  • Minimum text and logos: 1546 x 423 pixels
  • Maximum file size: 6MB
  • Formats: JPEG,BMP, GIF, PNG,

Video Thumbnail

  • Size: 1280 x 720 pixels
  • Aspect ratio: 16:9

Video Uploads:  720p – 1280 x 720 pixels (minimum resolution)

Channel Icon -Watermark

  • Size: 150 x 150 pixels

End Screen and Annotations:

  • Size: 1920 x 1080 pixels for 1080p videos

YouTube Shorts

  • Ratios like: 9:16.


Users of the professional networking site LinkedIn may exchange details on job openings, courses, and industry trends. Users can connect and post photos and videos in the stream. Visit LinkedIn’s Marketing Solution Centre for more on advertising specifications and formats.

  • Profile Picture: 400×400 pixels
  • Background Photo: 1584×396 pixels
  • Shared Image: 1200×628 pixels (horizontal), 1200×1200 pixels (square)

Uses of Image Formatting Guide for Social Media

  • User Experience

Users have a better experience when photos and content are correctly scaled. Users are more inclined to engage, like, share, and interact with material correctly displayed.

  • Visibility

Different social media networks have other image size requirements. Using the appropriate sizes ensures that your image or article looks its best on people’s feeds and profiles.

  • Professionalism

Distorted, pixelated, or cropped images might detract from your brand or profile image. Using the proper sizes displays professionalism and attention to detail in the text presentation.

  • Loading Time

Huge Images might increase page or profile loading time, resulting in a bad user experience. Appropriate sizes contribute to a faster loading time.

  • Algorithms and Engagement

Some social media algorithms may consider the visual quality of the material as well as how it conforms to the platform’s requirements. Visually attractive posts are more likely to garner engagement, which may help you gain awareness.

  • Accessibility

Proper size can also help with content accessibility by making it more straightforward for those with visual impairments to view and interpret.


If you’re having a hard time remembering all the right sizes, use our image formatting guide for help. Make sure you optimize your images to present a professional and high-quality social media account. Check out some of the other sections on our website to find technology, software, and apps that can help with social media marketing.